A social media specialist's personal portfolio

Hello,
I'm Anastasia.

I can help with your social media: work out what to post, write the copy and get your page into shape.

I'm starting out in social media. I've put together some content examples and a little about how I'd approach a project. Have a look — it's a good way to get to know me.

I write and work in English and Russian.

A cup of coffee by a window, with warm sunlight on a wooden table
A reference for the coffee shop practice project.See the idea ↓

A few examples

For now, these are two practice concepts. Each has a brief, an idea and a draft post. The brands are fictional, and neither project has been launched.

Day Off / a small coffee shop

A reason to stop by

For a coffee shop, I'd start with the everyday details: who makes the coffee, the view from the window, what brings people in. They help you picture yourself there.

Post ideas, short video scripts and Stories.

A little more about the idea

What we could post

  • A short video: the barista opens the shop and makes the first coffee.
  • Meet the person behind the counter, including the coffee they choose for themselves.
  • A Story asking: “Do you grab a coffee to go, or stay for a while?”

What to look at afterwards

Story replies, questions about the menu and directions clicks. To find out whether social media brings people in, we could ask guests when they order.

Draft post

Got ten minutes?
Come in for a coffee.

Bring your laptop. Bring a friend. Or just sit by the window while your coffee is still hot.

Not sure what to order? Ask the barista. It's one of their favourite things to talk about.

The image: an everyday moment in the café. That table by the window.

Ritual / everyday skincare

Talking about familiar things

Here, I'd use simple language and everyday settings: a morning routine, a bathroom shelf, a favourite little jar. I'd like to show how the product fits into ordinary life.

Brand voice, post ideas and a Story sequence.

A little more about the idea

What we could post

  • A product post: texture, packaging and how to use it, based on information confirmed by the brand.
  • A short close-up video: opening the lid and showing the product on a hand.
  • A Story asking: “Which part of your morning skincare do you never skip?”

What to look at afterwards

Saves on useful posts, product questions and catalogue visits. We'd compare the results with the page's figures before starting.

Draft post

While the kettle boils.

Wash your face, put on your moisturiser, then breakfast. We like it when skincare fits quietly into an ordinary day.

Is there a little morning ritual you wouldn't want to skip?

The image: the product in natural light, in a familiar setting.

On a real project, we'd discuss the copy, details and promises with the business owner first.

What I can help with

You can bring me one task or we can work together regularly. Here are the things I'm ready to take on.

Review your page and put a plan together

I'll look at your current social media, who you want to reach and what similar businesses talk about. Then I'll suggest where to start.

You'll get: recommendations, content themes and a month's publishing plan.

Write the copy and develop content ideas

I'll find ideas in your product and your customers' questions, then prepare posts, short video scripts and Stories in a voice that feels right for you.

You'll get: copy and scripts ready to use. We'll agree on the number and formats beforehand.

Tidy up your profile's design

I can help with your bio, covers and templates. Visitors should be able to understand what you do and how to contact you.

You'll get: profile design and templates you can keep using.

Help you keep posting regularly

I'll prepare posts according to our plan, send them for approval and follow the response. Together, we'll decide what to keep doing and what to change.

You'll get: a calendar, approved content and clear findings from the work.

The price depends on the task and the amount of work.
We'll agree on it, along with the timeline, before we start.

Tell me what you need

A little about me

I'm starting out.
And I'm curious.

Anastasia

Social media specialist

I'm building my portfolio and looking for projects I can give proper time and attention to.

I want to understand what you do and why people come to you. Those conversations often lead to good topics: how the work happens, what customers ask about and the details you've stopped noticing.

I'd like it to be easy for us to agree on what we're making, when it's due and how we'll handle feedback. If something is new to me, I'll say so before we start.

Languages
English and Russian
Format
One task or ongoing work

How we'd begin

  1. Get to know each other

    Tell me about your project and the help you need right now.

  2. Agree on the details

    We'll settle the scope, timing, price and approval process.

  3. Make the content

    I'll prepare the materials, we'll discuss them and make any changes.

  4. See how it goes

    After publishing, we'll look at the response and decide what to do next.

Before we say hello

Can we start with something small?

Of course. A page review or a few posts, for example. It's a way to get to know each other through the work and see whether we're a good fit.

What if I don't have a page yet?

We'll start with what you offer and who it's for, choose a platform, and prepare your profile and first posts. For our first conversation, just tell me about your idea.

What would you need from me?

Information about your product, your expectations and a little time for questions. Any photos, videos or past posts will help. We'll work out together what else we need.

When would I see results?

First, we need to understand the starting point and what a useful result looks like. We'll agree on when to review the first data. I won't promise a specific number of leads or followers in advance.

Let's get to know each other

Tell me about
your project?

Just use your own words: what you do, who it's for and where you need a hand. You don't need a polished brief.