Day Off / a small coffee shop
A reason to stop by
For a coffee shop, I'd start with the everyday details: who makes the coffee, the view from the window, what brings people in. They help you picture yourself there.
Post ideas, short video scripts and Stories.
A little more about the idea
What we could post
- A short video: the barista opens the shop and makes the first coffee.
- Meet the person behind the counter, including the coffee they choose for themselves.
- A Story asking: “Do you grab a coffee to go, or stay for a while?”
What to look at afterwards
Story replies, questions about the menu and directions clicks. To find out whether social media brings people in, we could ask guests when they order.
Draft post
Got ten minutes?
Come in for a coffee.
Bring your laptop. Bring a friend. Or just sit by the window while your coffee is still hot.
Not sure what to order? Ask the barista. It's one of their favourite things to talk about.
The image: an everyday moment in the café. That table by the window.